Title Tag Length Guidelines: 2016 Edition

Posted by Dr-Pete For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles: This naturally begs the question — how many characters…

Will Intelligent Personal Assistants Replace Websites?

Posted by Tom-Anthony [Estimated read time: 8 minutes] Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have…

How to Research the Path to Customer Purchase – Whiteboard Friday

Posted by randfish Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it’s far too easy to make a misstep. In today’s Whiteboard Friday, Rand steps back to take a higher-level look at the…

​Preview the MozCon 2016 Agenda (and Other Exciting News!)

Posted by EricaMcGillivray Like the talking mice to Cinderella, we’re already working hard on MozCon and crafting Roger one heck of a ball gown. (And letting our metaphors get out of control in the meantime.) Which means I’m here to share with all of you the current MozCon 2016 Agenda and a ton of other…

Here’s How I’m Using Moz Content for Mining Local Link Opportunities

Posted by David_Farkas This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. [Estimated read time: 8 minutes] Creating content for local link building…

RESET FOR SPRING WITH GARNIER!

The eagle-eyed amongst you might have spied that I recently took over the @GarnierUK Instagram a couple of weeks ago as part of the fun of joining their team of super inspirational women! Apart from hosting some epic competitions, I was really keen for the takeover to showcase a few different practical tips to help you be the healthiest version of…

5 Actionable Talks from Conversion Experts

Posted by christinew603 As marketers, we can’t turn a corner without hearing about how to generate leads with existing content. But CRO [Conversion Rate Optimization] is about so much more than just leveraging content in different ways; optimization is really the process of finding out and testing how to convert people on your site pages,…

Is Your Writing Readable? 3 Concepts to Master for Copy That Converts

Posted by Isla_McKetta You know you’re supposed to write scannable copy. But do you know why? On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. – Jakob Nielsen Nope, it’s not just that. Although the tiny fraction of attention readers…

The Landscape of Mobile Search is Changing – How Will You Adapt?

Posted by bridget.randolph [Estimated read time: 9 minutes] Note: this post is based on a recent presentation I gave at LearnInbound Dublin. You can find the slides here. Mobile search as a topic has changed a lot over the past few years. When I first started looking at this, back in 2012, there was already…

Getting Local Store Locator SEO Right

Posted by MiriamEllis [Estimated read time: 9 minutes] Right now, a customer is trying to find your local business. How quickly are you delivering the NAP, directions and other details he needs, on the go? Volumes of excellent free advice have been written for small businesses about creating quality, optimized local landing pages, but today,…

BENEFITS OF A STRONG SKELETON!

Every one of us will inevitably suffer a natural degradation of bone density as we get older; if we’re mindful of this, it’s possible to take some pretty smart measures to strengthen our skeletons now, which fit right in alongside our normal everyday fitness goals. This post highlights my top 5 ways to exercise and care for…

Healthy food and fitness

Until a few months ago this wonderful dish was a complete mystery to me, I had never heard of it let alone tried it. Now I make it pretty much every time I am in a rush and want a substantial hot meal without any carbs. It is also incredibly cheap to make which comes…