WHY DO I WRITE THIS BLOG?

Last week, I read a super thought-provoking short article in the British Airways Business Life magazine about Simon Sinek’s ‘Why, How, What’ thesis, which rose to prominence in his celebrated TEDx talk. In short, it’s 3 simple questions which the best companies and politicians in history could/can compellingly answer without ever being asked. The answers…

WHY DO I WRITE THIS BLOG?

Last week, I read a super thought-provoking short article in the British Airways Business Life magazine about Simon Sinek’s ‘Why, How, What’ thesis, which rose to prominence in his celebrated TEDx talk. In short, it’s 3 simple questions which the best companies and politicians in history could/can compellingly answer without ever being asked. The answers…

WHY DO I WRITE THIS BLOG?

Last week, I read a super thought-provoking short article in the British Airways Business Life magazine about Simon Sinek’s ‘Why, How, What’ thesis, which rose to prominence in his celebrated TEDx talk. In short, it’s 3 simple questions which the best companies and politicians in history could/can compellingly answer without ever being asked. The answers…

WHY DO I WRITE THIS BLOG?

Last week, I read a super thought-provoking short article in the British Airways Business Life magazine about Simon Sinek’s ‘Why, How, What’ thesis, which rose to prominence in his celebrated TEDx talk. In short, it’s 3 simple questions which the best companies and politicians in history could/can compellingly answer without ever being asked. The answers…

WHY DO I WRITE THIS BLOG?

Last week, I read a super thought-provoking short article in the British Airways Business Life magazine about Simon Sinek’s ‘Why, How, What’ thesis, which rose to prominence in his celebrated TEDx talk. In short, it’s 3 simple questions which the best companies and politicians in history could/can compellingly answer without ever being asked. The answers…

The Balanced Digital Scorecard: A Simpler Way to Evaluate Prospects

Posted by EmilySmith [Estimated read time: 10 minutes] As anyone who’s contributed to business development at an agency knows, it can be challenging to establish exactly what a given prospect needs. What projects, services, or campaigns would actually move the needle for this organization? While some clients come to an agency with specific requests, others…

The Balanced Digital Scorecard: A Simpler Way to Evaluate Prospects

Posted by EmilySmith [Estimated read time: 10 minutes] As anyone who’s contributed to business development at an agency knows, it can be challenging to establish exactly what a given prospect needs. What projects, services, or campaigns would actually move the needle for this organization? While some clients come to an agency with specific requests, others…

10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)

Posted by Cyrus-Shepard [Estimated read time: 11 minutes] How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is…

10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)

Posted by Cyrus-Shepard [Estimated read time: 11 minutes] How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is…