“SHOULD I CUT FOODS?”

The world of health and fitness is awash with myths to debunk, and one of the most frequent email questions I receive is about cutting foods; the sender has usually read somewhere that fat / carbs / protein are bad, and have therefore decided to leave them behind. This post is my first attempt at…

“SHOULD I CUT FOODS?”

The world of health and fitness is awash with myths to debunk, and one of the most frequent email questions I receive is about cutting foods; the sender has usually read somewhere that fat / carbs / protein are bad, and have therefore decided to leave them behind. This post is my first attempt at…

“SHOULD I CUT FOODS?”

The world of health and fitness is awash with myths to debunk, and one of the most frequent email questions I receive is about cutting foods; the sender has usually read somewhere that fat / carbs / protein are bad, and have therefore decided to leave them behind. This post is my first attempt at…

A Guide on How to Use XPath and Text Analysis to Pitch Content

Posted by petewailes In my day-to-day role at Builtvisible, I build tools to break down marketing challenges and simplify tasks. One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to…

A Guide on How to Use XPath and Text Analysis to Pitch Content

Posted by petewailes In my day-to-day role at Builtvisible, I build tools to break down marketing challenges and simplify tasks. One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to…

All Content is Not Created Equal: Comparing Results Across 15 Verticals

Posted by kerryjones Are you holding your content marketing to unrealistic standards? No matter how informative your infographic about tax law may be, it’s not going to attract the same amount of attention as a BuzzFeed Tasty video. You shouldn’t expect it to. In order to determine what successful content looks like for your brand,…

All Content is Not Created Equal: Comparing Results Across 15 Verticals

Posted by kerryjones Are you holding your content marketing to unrealistic standards? No matter how informative your infographic about tax law may be, it’s not going to attract the same amount of attention as a BuzzFeed Tasty video. You shouldn’t expect it to. In order to determine what successful content looks like for your brand,…